Unlike the prior tour, where Mars performed in theaters and ballrooms, in January 2012 it was determines that the concerts would be in arenas. If that did not occur, it would mean that the front seats were too expensive, but the tour did not suffer from this problem. One aspect that received attention was the decision to sell the front seats prior to the back ones. However, in minor cities the tickets were cheaper and similarly priced. In most markets each ticket would cost US$62, while in bigger cities the tickets were between $130 and $140. WME decided to price each market differently, with a total of four different price points. A promotional trailer and behind-the-scenes footage of the tour were released through Mars's official YouTube channel and website to further promote the tour. Finally, the tickets were made available two-and-a-half weeks after the cities were disclosed. A few days later the dates and venues were announced. Consequently, two days after the Grammy performance, the cities were unveiled. Instead of announcing everything together and starting sales later in the same week, WME decided to reveal the shows in an unconventional way. The Moonshine Jungle Tour was officially announced on February 10, 2013, after Bruno Mars performance at the 55th Annual Grammy Awards, by William Morris Endeavor (WME). The first promotional poster of the tour, which included dates prior to 2014 It attracted a wide-ranging audience of all age groups. The tour was nominated for three Pollstar Awards. After its end, the Moonshine Jungle Tour was reported to have grossed over $156.4 million, with Billboard Boxscore reporting a gross of $136 million. As soon as the tour was announced, tickets were sold everywhere without pre-sale. Others criticized the "long breakdowns and interludes," labeling them as unnecessary.
The Moonshine Jungle Tour received a positive reception from music critics, who praised not only Mars energetic and "genre-jumping" performances, but also his abilities on the drums and guitar solos, as well as the special effects. The show ended with Mars performing " Locked out of Heaven" and " Gorilla" in an encore. The show's set list consisted of songs from Doo-Wops & Hooligans (2010) and Unorthodox Jukebox and some covers the songs were performed by Mars, who was backed by an eight-piece band, The Hooligans. As a consequence, The "Bruno Mars Act" was passed by the State Senate of Hawaii to limit all ticket purchases within 48 hours of the on-sale to the physical box office, but the bill died at the conference committee. Mars's well received performance at the Super Bowl XLVIII halftime show led to a frenzy in ticket scalping in several states, especially Hawaii. However, due to schedule conflicts, Williams was replaced by Nico & Vinz. In 2014, Mars announced an Asian leg and a second leg in North America, which featured Pharrell Williams and Aloe Blacc as the supporting acts. In Europe and Oceania, Mayer Hawthorne and Miguel, respectively, were selected to open the shows. Mars and his team selected Ellie Goulding and Fitz and the Tantrums as the opening acts for the first North American leg, while music video director Cameron Duddy was signed as creative director for the tour in North America. After an official announcement on February 10, 2013, which coincided with Mars's performance at the 55th Annual Grammy Awards, a promotional trailer and behind-the-scenes footage of the tour were released through Mars's official YouTube channel and website. The tour supported his second studio album, Unorthodox Jukebox (2012), from June 2013 to October 2014.
The Moonshine Jungle Tour was the third concert tour by American singer-songwriter Bruno Mars.